The England Fashion Show

England will wear their new away shirt for the first time against Switzerland on the 6th February at Wembley. Pictures of the new shirt have been leaked and it will probably be the worst-selling England shirt in years due to the failure of England to qualify for Euro 2008. The design is an interesting metaphor for the England side; a promise of change, but ends up being a re-hash of the previous effort.

From Football Shirts.co.uk

The red shirt, like the England side, isn't a poor one or in the case of the shirt, a fashion disaster. Initially it looks different, with the flags on the shoulders and the England crest moved into the centre. But after a while of looking at it, you realise. It's basically the same shirt. Nothing has really changed.

Steve McClaren promised a New England. He brought with him a new ethos, he wanted to make the national team like a club side. The press praised Mac after he had beaten the heavyweights of world football, Greece, Andorra and Macedonia, while praising "Club England". Of course, the media relationship turned sour after disappointing results cost England their place at Euro 2008. By the end of McClaren's tenure, the only way in which New England was successful, was the Patriots maintaining their unbeaten record in the NFL.

The new shirt, like England, will not be at Euro 2008 and is therefore likely to be a failure in terms of sales. Svensport loves new kits, but the current shirt looks like a training shirt. In all fairness, it doesn't look terrible, but doesn't exactly inspire a sense of change nor does it break from the past. Fabio Capello must ensure that England cannot be compared to the designs of their shirt.