Friday Night Lights

Friday heralded the beginning of a brand new European Championship Qualifying campaign and England did their best to silence the critics who have been calling for the players’, and indeed the manager’s, heads since the disastrous campaign in South Africa. Jermain Defoe scored England’s only winner at the World Cup and he was in equally predatory form again at Wembley, scoring a hat-trick while Adam Johnson, who was left out of the final squad in June, scored his first goal for the Three Lions. The qualifiers for this tournament will take place on Fridays and Tuesdays, a break from the normal scheduling of Saturdays and Wednesdays, in the hope that it will give club managers more time to prepare for domestic fixtures when the players are released by their international sides. Inevitably, this has been criticised by fans who have complained that the timing of these matches means that their attendance is dependent on the ability to get time off work if they live outside of London. While this is a considerable oversight by those at UEFA, there has been one advantage of this decision in that for the first time in a long time there has been virtually no football over a weekend during the season.

International breaks have been seen by some fans, especially those who don’t see the value in international football, as a distraction from league football. Although there is far less football than usual it was still possible to make a weekend of it as fixtures for the Home Nations were staggered and if there was South American qualifying, there were games on in the small hours too. This was not possible with the new scheduling as most games kicked off around eight o’clock unless they were in Eastern Europe like the Republic of Ireland were. What resulted was a weekend void of Premier League, Championship or international football and while the media gave much time and space to analysis of the qualifiers, it was refreshing to see other sports and other levels of football in the spotlight.

The Aviva Premiership Rugby season kicked off on Saturday with the London double-header at Twickenham. ESPN are beginning their coverage of the competition and broadcast both games, devoting most of their Saturday afternoon to the clash between last years runner-up Saracens and London Irish and Wasps v Harlequins. Today, BBC Radio 5 live will broadcast commentary of Northampton v Leicester, something that would not happen during a weekend heaving with Premier League football.

Much attention was also paid to the conclusion of the county cricket season as both the Clydesdale Bank 40 and County Championship competitions enter their final stages. Sunday’s Twenty20 international between England and Pakistan would have been in the headlines regardless, owing to the current match-fixing scandal, but with no other sporting event aside from the aforementioned Premiership clash being able to rival it, the Cardiff contest becomes the main sporting event this afternoon.

Lower-league football and non-league football also received a boost from the Euro 2012 qualifiers. League One fixtures were live on Sky Sports and on BBC Radio 5 live, while the 3pm kick-offs did not have to contend with an England game which would have affected attendances at the grounds. Much attention was paid to the East London derby between Dagenham and Redbridge and Leyton Orient as well as Southampton v Rochdale. Saturday was declared ‘Non-League Day’ as fans were encouraged to use this day off to attend a non-league match. BBC Radio Kent received calls from many fans who had been attending non-league games for many years and from those who were attending their first match.

While American sports leagues have often been criticised on this side of the pond for their capitalist nature, their submission to television networks and their propensity to move cities, American sports culture allows for the domination of more than one sport, something that ours does not. While American football is perhaps the most dominant of the ‘big three’ sports which also includes baseball and basketball, they share air-time and column space. This is in stark contrast to the British sports media which predominantly consists of wall-to-wall football. While this results from many factors which cannot be explained here, it is refreshing to see.

Football is undisputedly the most popular sport in this country and there is no danger of that changing in the near future. The Premier League dominates every other league in this country in terms of revenue, attendance and influence meaning that other sports and other leagues barely get a look in. With the international games moving to Friday however, a window has opened for these sports as well as the lower leagues of the football pyramid to get some of the limelight.