America's Game in the UK

Before the age of satellite television brought us wall to wall sporting coverage from every corner of the world, a new television channel called Channel Four brought American football to British screens on a Sunday evening. The game reached unprecedented levels of popularity during the 1980’s and developed a hardcore following. In 2007, the NFL brought a regular season game to the UK to the first time and the publicity that accompanied the match at Wembley introduced a whole new generation to America’s game. For a sport that has no significant domestic league in this country and remains at the periphery of Britain’s sporting mainstream, there is a wealth of coverage devoted to the NFL.

The NFL has four broadcasters in the UK. The main television broadcaster is Sky Sports who show games at 6:00pm and 9:00pm on Sunday. Coverage is presented by Kevin Cadle and Nick Halling who are joined by a guest pundit. Sky Sports also show the Thanksgiving games and then show the Thursday Night game which is aired in the US on NFL Network. This year, American football has returned to Channel Four as they have secured rights to Sunday Night Football. Gary Imlach, who had previously fronted American football for the channel, is joined by Mike Carlson, who was a pundit on five’s NFL coverage.  ESPN show Monday Night Football which is the flagship programme of their American counterparts and show the entire American production, including Monday Night Countdown. The BBC shows the Superbowl live with Sky Sports, who show the game exclusively in High Definition. While the coverage this year is an improvement on last year when Monday Night Football was absent from UK television, to watch every game shown you need two subscriptions and only one game a week is on free to air television and it is on late Sunday night. The quality of coverage is exceptional, especially in high definition and the studio programmes ensure that British viewers are not subject the frustrating number of advertising breaks that plague American viewers.

British fans can also listen to radio coverage which began last season. BBC 5 live sports extra provide coverage of a game at 9:00pm on Sunday nights. Commentary is taken from an American radio station or from the BBC’s own commentators in the states while the studio keeps the listener informed of the scores from around the league. The radio coverage is as good as the rest of Radio 5 live’s output and the inclusion of many of the best known NFL UK personalities such as Neil Reynolds means that it is as knowledgeable as anything the US can offer. For those seeking more audio coverage, the NFL UK ‘Inside the Huddle’ podcast provides both previews and reviews of the week’s action with Neil Reynolds and Mike Carlson.

Coverage of the NFL in the UK is as comprehensive as it can get, with at least four games a week shown live on television and another on the radio. It is covered as well in this country as football, rugby union, rugby league and cricket which means that following the league has never been easier for the American football fan.